MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television comm
ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola
MUMBAI: The network has always been Zee TV's strength when it begins on-air promotions.
It's been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefu
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for seve
Professional marketing in the business of entertainment is the need of the hour!
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