MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television comm
ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola
MUMBAI: The network has always been Zee TV's strength when it begins on-air promotions.
Professional marketing in the business of entertainment is the need of the hour!
It's been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefu
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for seve
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