Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital's communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital's presence in key markets and support the company’s ambitious growth plans.
LS Digital is committed to revolutionizing the digital landscape by placing digital marketing transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor, a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative company. With a vision to drive innovation and redefine digital marketing standards to grow the industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions today that will reshape the future of global business.
Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR Anshuman Misra said, "LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses. As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation." On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally”.
Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital's forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister's Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues."
