MAM

toothsi names Vishwanath Shetty as VP of brand partnerships

Shetty will lead the newly-formed partnership development team.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/24/img_24012022_153451_800_x_800_pixel.jpg?itok=KkR3Gf0g

Mumbai: toothsi, a D2C start-up recognised for its smile makeover products and services has named Vishwanath Shetty as its new vice-president of brand partnerships. 

With more than 15 years of experience in IP/branded content sales across media, advertising and martech, Shetty will lead the newly-formed partnership development team. The team was created to optimise the information flow and develop new initiatives with partners across the marketing and advertising ecosystem.

“At toothsi, we are proud of the long-term value exchange we have developed with our partners. Nurturing these partnerships and integrating new ones is a significant concept of our mission in a fast-evolving technology, said toothsi co-founder and CEO Dr Arpi Mehta. “Shetty's strong cross-functional expertise and dynamic leadership style will guide our new partnership development team to even higher levels of excellence in serving our clients.”

Before joining toothsi, Shetty was associated with Pocket Aces as vice president, head of sales and brand solutions, where he was instrumental in building and growing its business and advertising partnerships team. He has also served at The Walt Disney Company as regional head – brand content (W&S), where he was instrumental in strategising high-profit revenue model for youth cluster in media networks by creating marquee intellectual properties such as "Girl in the City" season 1-3 and "The Trip" season 1-2.

“I am thrilled to join the toothsi team at this pertinent juncture in their development and to collaborate with a brilliant set of people across the company," said Vishwanath Shetty. "Our efforts to build partnerships will strengthen our position, allowing us to integrate strategic objectives that create mutual value for brand marketing strategies that involve our partners."

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/anindita-gupta.jpg?itok=ae_vj7Mz
Guest Column: Hospitality brands repositioning themselves in the market post-pandemic

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/unacademy.jpg?itok=0FIAy3pk
Unacademy launches new ad film 'Focus | First Law of Learning'

Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/asci.jpg?itok=mIpKhCh2
ASCI bats for better inclusion in advertising, to clamp down on discriminating ads

The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/gozoop.jpg?itok=jZMZeKwn
TATA Studi renews digital marketing mandate for Gozoop

Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/skoda.jpg?itok=u4EdqpNJ
TRIP bags creative visual communications mandate for Skoda Auto India

Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/sidharth_rao.jpg?itok=dC8as5e8
dentsuMB Group CEO Sidharth Rao moves on

MUMBAI: After a career spanning over 22 years, dentsuMB Group CEO Sidharth Rao has moved on from the agency. Rao will be leaving the business in December 2022 to return to his entrepreneurial roots,the agency announced in a statement on Wednesday.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/ravi.jpg?itok=TEQB1ywD
Ravi Shastri's 'king of good times' avatar in latest Cred ad sets the internet abuzz

Former Indian cricket head coach, Ravi Shastri’s fondness for alcohol is well known. Shastri himself has never shied away from acknowledging that a good brew of beer is good enough to lift his spirits! But this has also led him to be the butt of trolls and a source of many memes on social media on...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/iodex.jpg?itok=D0EXbdlD
Iodex partners with Cult.fit for 'Rapid Recovery Program'

Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/disha.jpg?itok=qADdG_xG
Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24x7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

MAM Media and Advertising Ad Campaigns