Mumbai: Taproot Dentsu’s former executive vice president & head of office - Delhi & Mumbai, Abhinav Kaushik has joined FCB India as president. Kaushik made the announcement on LinkedIn. Earlier last week he shared the news of his stepping down from his role at Dentsu and moving on, even as he kept everyone guessing as to his next move.
Kaushik joined Dentsu Marcom in 2013 as vice president in account management. In his nine years at the agency, he handled a gamut of leadership roles at Dentsu, working on many successful brand initiatives and multi-stage integrated campaigns across the funnel for brands like Honda (Honda Cars & Honda Two Wheelers), Dulux, Airtel, Microsoft, Shell, Oppo, Canon, Aditya Birla Fashion & Retail, Nokia, CP Plus, Fast&Up, Jack & Jones, Dainik Bhaskar, and Toshiba.
While moving on, Abhinav expressed his gratitude on his social media account. He wrote, “My nine years at Dentsu International India & Taproot Dentsu (A dentsuMB Company) have truly been a rollercoaster ride. What has made this ride special is the stellar team of some immensely talented people who have helped me learn every single day. As they say, great things are never done by one person, they are done by a team of people. So gratitude to all my team members, colleagues & partners. I will treasure the experience and the memories of working with you and I'm sure we will work together in the future. Over to the next chapter now. There is no finishing line”
Prior to joining Dentsu, he was vice president and client services director at J. Walter Thompson for over six years, where he worked extensively with brands such as Airtel and Sony. Microsoft, GSK, and Pizza Hut. Abhinav began his career at GE Capital before moving on to work for agencies such as Contract Advertising and M&C Saatchi London.
Previously, he has worked with agencies such as Contract and M&C Saatchi. He started his career in sales and marketing at GE Capital, working on the branding, integrated marketing, planning, strategising, and repositioning exercises for brands such as Airtel, Sony (Bravia, Vaio, Cybershot, Walkman, Handycam), GSK (Boost portfolio), Pizza Hut, Dabur (Real Juices’ portfolio), NIIT, Microsoft, British Airways, Shell, Indian School of Business, Revlon, Godfrey Phillips, and Asian Paints.
