New Delhi: India’s leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country’s fastest growing tech-enabled used car companies. As part of this partnership facilitated by Rhiti Sports Management, Dhoni will own equity in CARS24 and will also act as its brand ambassador.
As Dhoni and several other leading sports personalities’ image and brand management consultant, Rhiti Sports has worked tirelessly to bring in new additions to their brand portfolio. As a fully integrated sports marketing and management company, Rhiti Sports offers a wide range of services such as sports consultancy, conceptualisation, athlete representation, sports asset management and marketing, event management, media rights distribution, sponsorship, live entertainment and original content production services.
According to Arun Pandey, Chairman and Managing Director of Rhiti Sports Management, “MS. Dhoni is a catalyst for ‘change’. He has changed the way cricket was seen earlier and how its is seen today. And, I can relate the same change in the space CARS24 caters to. Extremely delighted on facilitating this partnership.”
On his association with the brand, Dhoni said, “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”
Dhoni is already the face of prestigious brands such as GoDaddy, Bharat Matrimony, Mastercard India, Dream11 and SEVEN among others and Rhiti Sports aims to increase his outreach in the months ahead. Some of the other leading sports personalities managed by the company are Bhuvneshwar Kumar, Faf Du Plessis, Mohit Sharma, Gurkeerat Singh, Karn Sharma, Pragyan Ojha and Kaustubh Radkar.