Adani Sportsline names Sanjay Adesara as new CBO

Adani Sportsline names Sanjay Adesara as new CBO

He comes from a rich marketing legacy at Adani Wilmar.

Sanjay Adesara - Chief Business Officer, Adani Sportsline

Mumbai: Formed in 2019, Adani Sportsline has been the sports arm of the Adani group. The core objective has been to align to building a sporting nation with holistic support to the sustainable development of a sporting nation. The Adani Sportline’s initiatives have grown ever since at a steady pace and are now poised to make a significant impact with the right guidance and strategy.  

To take charge of the same, Sanjay Adesara has been announced as the new chief business officer (CBO), of Adani Sportline. A veteran in the brand-building space with over a decade and a half of experience with Adani Wilmar, Sanjay will now add his expertise to the growth story of Adani groups sports business.  

Prior to this, Sanjay has been one of the driving forces as the founding Chief Executive for Adani's various sports activities, leading leagues including the Pro Kabaddi League among others. He has also been one of the pillars for Adani Wilmar Limited, which he joined in 2008, and since has demonstrated an ability to ensure significant progress.  

Sanjay's strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.  

“At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on for their sporting stars. I look forward to be part of some exceptional impact-oriented work ahead of us at Adani Sportsline,” said Sanjay Adesara on his new role.  

Currently, Adani Sportsline are making their presence felt with strong teams in some of the most loved leagues in the country, such as the Pro Kabaddi League and the Women’s Premier League, among others. Additionally, the team is a supporter of Olympic talent with the IOA and is also working towards building an inclusive culture for sports, fitness and play with the recently launched Adani Sportline Riverfront Sports Park alongside the ongoing annual Ahmedabad Marathon. That apart, the Adani Sportsline team is also keeping in line with their core objective of building a sporting nation and already have in place academies for various sports such as cricket and football, and continue work on the lines of providing aspiring athletes the necessary infrastructure.  

At Adani Sportsline, Sanjay aims to establish a strong market presence while his vision, leadership skills, and deep industry knowledge will further contribute to the organisation's continued growth and success. Known for his charismatic leadership style, he looks forward to foster a positive work environment that encourages innovation and creativity.