Mumbai: Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120-year-old legacy company based in Howrah, West Bengal.
With the help of Team Pumpkin, Shalimar Paints aims to scale its brand visibility across its consumers and influencers, harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to the agency’s branch in Gurgaon.
Reflecting on the mandate, Shalimar Paints Ltd. head of marketing Varun Malik said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came up with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the
brand is looking forward to building Shalimar 2.0 and this relationship will be pivotal to
achieving the brand's ambitions. We will also engage Team Pumpkin for Phy-gital activations
to engage our consumers on the ground and connect them back with the digital side.”
Expressing her excitement, Swati Nathani (CBO & co-founder) commented, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honoured to have them on board with us. This collaboration comes at an exciting time, precisely when the paint industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result-driven strategic approaches to ensure longevity and sustenance in our advertising approach.”