Mumbai: Sociowash, a creative digital agency, has been awarded the creative & digital mandate for BMW Motorrad India, one of the motorcycle brands in the country. With its speciality in digital marketing and leading creative campaigns, the agency will help the brand streamline its online and offline presence. This mandate, which was won in a multi-agency pitch, will be managed by the exemplary team at Sociowash.
The agency will offer 360-degree digital and creative solutions in an effort to maximize the brand's visibility, outreach and interaction with its ever-growing consumer base. As part of its purpose, the agency will provide the brand with fresh and original ideas for both online and offline services. This entails creating and implementing unique brand campaigns, and influencer marketing strategies, designing collaterals for dealership showrooms, overseeing online reputation management and curating to the tee brand strategies. Famous for its premium and cutting-edge motorcycles, BMW Motorrad is known to be a highly regarded name in the automobile industry. The growing demand of Motorrad has resulted in India ranking among the top ten markets for BMW Motorrad. Last year, it recorded more than 7000+ sales in India alone, making the country a vital market for the brand.
BMW Motorrad India director Shivapada Ray said, “At BMW Motorrad India, our priority has been to achieve market growth that is sustainable. In order to maintain and increase the momentum for the brand, Sociowash will help redesign our strategy. We joined hands with the agency as they comprehend our vision and aim and are eager to meet the results with a collaborative take on the challenges ahead.”
BMW Motorrad India head of sales & marketing Abhinandan Gopalsetty added, “At BMW Motorrad India, we keep a growth-oriented mindset while keeping the experience of our users at the core of it, and we work towards creating strategies that are sustainable and can provide an enhanced customer experience. In this quest, Sociowash will help us redesign our strategy and execute the same to provide credible impact.”
Sociowash co- Founder Raghav Bagai commented on the win, “We are delighted to onboard one of the leading motorcycle brands, and we absolutely cannot hold back our excitement on this. BMW is a huge name in itself, a dream for many, and working for its Motorrad segment will be a thrilling ride for us. Our team is gearing up to create some exceptional work for the Motorrad industry and add more value to BMW’s renowned empire that has existed in India since 2007. We are looking forward to a long and fruitful partnership.”