Mumbai: The 23rd edition of the coveted EMVIES, presented by Google, co-powered by TV9 NETWORK and MiQ India Commercial, and in association with The Times of India, celebrating strategic, ground-breaking, and high-impact media campaigns by eminent media agencies concluded on 10 March at Taj Lands’ End in Mumbai.
With a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, received 1469 entries with around 26 agencies participating in the competition to win the country’s most prestigious media award. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 29 Gold and 53 Silver EMVIE trophies being presented to worthy winners in addition to 55 Bronze winners receiving recognition.
Wavemaker with 630 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. was declared as ‘The Best Media Client of the Year’.
Wavemaker bagged the coveted Grand EMVIE for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.
Mindshare with 340 points stood second and EssenceMediacom with 100 points stood third.
The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s - #LookOfLove advocated for unbiased and unprejudiced love.
Times of India group president & The Advertising Club president Partha Sinha said, “It is great to see this kind of energy at the EMVIEs. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”
EMVIE’s Committee chairperson Aditya Swamy said, “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of EMVIEs. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”