Mumbai: VANTO, the renowned premium luxury furniture brand recognized for its excellence in the home decor and furniture segments, has awarded its creative and digital mandate to Hotcult, the branded content venture of PAD Group. The account was won after a multi-agency pitch in Hyderabad. The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy and creatives to assist the brand in firmly establishing its presence within the luxurious furniture realm.
Hotcult will be responsible for devising consumer insight mapping, defining brand architecture, establishing the go-to-market (GTM) approach, and formulating the overarching Brand and Launch strategy. This will also include creating cornerstone digital & creative campaigns, social media, online response management and Performance management, among other things.
Speaking on the partnership, Hotcult founder Gautam Reddy said, "It is always an honour when a client trusts you with their brand and gives you the complete communication mandate – strategic, creative & social. We are delighted to introduce this unprecedented level of luxury to India. This strategic move perfectly aligns with our vision to raise the brand to a coveted status among lifestyle and luxury enthusiasts nationwide. As Hyderabad emerges as a prominent destination in the luxury segment, akin to Delhi and other major metros, we are poised to be at the forefront of this exciting development.”
"We are elated and excited with the VANTO win. Armed with a deep understanding of their target audience and preferences, we've constructed an insightful cultural framework as a part of our content strategy. We’ve already created a distinctive world for VANTO in the ultra-premium furniture category and have crafted the brand positioning. We're eagerly anticipating creating compelling content for all marketing and communication touch points. This wouldn't have been possible without the trust of our valued clients,” said Hotcult co-founder and chief content officer Rupesh Kashyap.
VANTO COO Adith Linga commented, "PAD Group (parent company of Hotcult) has orchestrated remarkable triumphs for numerous top-tier Indian brands, many of which have emerged as pioneers in their domains. Hotcult's deep understanding of our sector aligns seamlessly with our vision, making them the perfect partner. We eagerly look forward to a dynamic and fruitful long-term alliance with them".