MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.
Publicis India will be responsible for preparing a pan India communication objective for the brand and play a vital role in building CERA into a dependable and popular household name in India for complete home solutions.
CERA executive director Atul Sanghvi says, “CERA has exponential growth plans for coming years with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view, we narrowed down on Publicis looking at their international stature, past work and people strength.”
Publicis Worldwide India managing director Srija Chatterjee mentions, “We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. CERA is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”
Publicis India executive director Ravpreet Ganesh adds, “CERA is a leading name in home solutions and we’re happy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now.”
CERA is known to offer a wide spectrum of experiences through an extensive range of products like Sanitaryware including green products, faucets, tiles, wellness, kitchen sink, mirrors and more.