Mumbai: McCann Worldgroup India has won the coveted advertising and marketing communications mandate for Air India, the Tata group promoted global airline, following an extensive multi-agency pitch.
Air India's transformation journey, following its widely celebrated return to the Tata group, its original founder, after 69 years, is being eagerly looked forward to by business and leisure flyers. The appointment comes as Air India has embarked on a five-year turnaround plan to become a world-class global airline by investing in customer service, technology, and products.
The agency will develop a new brand platform and develop a comprehensive range of multi-channel marketing communication.
The selection process for this partnership entailed a rigorous evaluation as part of an exhaustive multi-agency pitch.
McCann India's passionate and proactive approach, inspiring leadership, and proven track record of creative success positioned the agency as the ideal choice for Air India.
Air India chief commercial and transformation officer Nipun Aggarwal said, "We are building Air India as a 'Global Airline with an Indian Heart'. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas."
McCann Worldgroup India CEO & CCO, and chairman - Asia Pacific Prasoon Joshi led the pitch alongside a dedicated team of local and global partners.
Expressing his delight in partnering with an iconic brand like Air India, Joshi said, "Air India is a brand that inspires us, and we are excited to partner with them as they chart a new course. Our McCann global CEO Daryl Lee has genuinely supported and guided us. Also, support and input came in from Harjot Singh (global CSO) and John Wright who were an integral part of the pitch along with the stellar senior management colleagues Jitender Dabas, Alok Lall, Ashish Chakravarty, and their teams.”
“We look forward to collaborating with Air India and offering the best-in-class strategic and creative services that build on and take the brand to newer heights," Joshi said.
McCann Worldgroup India's success in securing the Air India mandate demonstrates the agency's ongoing growth and expansion in delivering creative excellence and strategic innovation.
