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Payments platform ePayLater has assigned its creative and media duties to Madison. Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate for the fintech, including TV, print, radio, OOH, digital and cinema.
Mumbai: dentsu International has been selected as Standard Chartered’s media agency of record for a further five years. The mandate was won following a multi-agency pitch. According to a statement, the assignment covers Standard Chartered’s global markets across media planning, strategy, and...
Mumbai: Gardenia Cosmotrade LLP has entrusted Madison BMB, the creative arm of Madison World with the creative duties for its men's grooming brand, Gatsby. According to a statement, the agency will be responsible for defining the brand positioning for its entire range of products and creating a...
Mumbai: Tata AIG General Insurance has assigned its integrated creative mandate to Wondrlab, a homegrown platform-first martech startup. Wondrlab content platform will manage the business out of Mumbai.
Mumbai: Content discovery and native advertising platform Taboola has announced a three-year strategic partnership with dentsu India, a multinational media and digital marketing communications network, headquartered in London, UK. Under the partnership, dentsu India will leverage Taboola’s...
