MUMBAI: Between supply and demand there is a territory, the business territory. Emergence of digital media has expanded the business territory to a never before extent and subsequently innumerable innovations have been rolled out to capitalize and bag maximum out of those territories. And one such innovation is Yahavi, which wants to ease the journey from talent and creativity to recognition and fame.
The online venture specializing in music and performing arts is looking to bridge the gap between supply and demand. Speaking exclusively to Indiantelevision.com Yahavi chief business officer Raghavinder Singh Bali says, “We want to be a differentiator and provide quality supply to each and every demand. Our primary emphasis is on NCR and soon we will expand into other parts both nationally and globally.”
The venture will be targeting restaurants, pubs, and other avenues, which organise gigs and at the same time supply them with talent registered with them. “We already have more than 1500 artists registered with us and once we manage to upscale the figure to 10,000 we will go for a national rollout,” asserts Bali.
Artists don’t need to pay registration fee to register with the venture. At the same time, the venture won’t be providing any monitory guarantee to the artists. “We will be promoting them throughout so that’s a kind of benefit they will be getting by registering with us. There will be microsites of artists, bands, DJs where they can upload their creations. Yahavi is a networking avenue where we are committed to meet every demand with a quality supply,” adds Bali.
“Subscription fees will be the major source of revenue for us at this point. In the future if we manage to get, say 100,000 hits daily, then other sources of revenue will open up. Besides that we also plan to organize many live events, which will play a part in both revenue generation and promotion, but for the time being expanding our demand base is our major lookout.”
“The major challenge for us will be to change consumer behavior and make organisers believe that Yahavi can meet their needs, provide quality talent and many add-ons with it. Five years down the line I want to see Yahavi as an international dominator, by having quality talents as well as happy clients,” Bali concludes.
