MAM

ZOYA - A Tata Product introduces "Rhapsodie"

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/24/ZOYA.jpg?itok=GjK1PsA8

Mumbai: ZOYA from the House of Tata, presents Rhapsodie, an artistic collection characterized by delicate fluid designs and fascinating rare stones. It is inspired by the celebrated techniques of haute cuisine, reimagined into enticing forms of haute joaillerie. With an abstract interpretation of gourmet techniques such as dripping, brushing, layering, scaling, wrap and roll, pinch and fold, this summery collection redefines the rules of fine jewellery with versatile and wearable pieces, which are perfect for brunches and casual outings. 

Celebrated interior designer Susanne Khan and master chef Sarah Todd joined ZOYA’s Brand Head, Amanpreet Ahluwalia at the launch of this exquisite collection.As a founder of India’s first and most unique design concept store, Charcoal Project, Sussanne’s focus on design and creativity found synergy with ZOYA’s own approach to creation of collections while Sarah, an internationally acclaimed restaurateur and chef was the perfect match for the event with gourmet plating techniques being the focal point of Rhapsodie.

Said Sussanne Khan, “The collection is a rare visual treat.  As a designer I appreciate its uniquely sweeping forms, colors and textures. Also, the brilliance of the stones - rutilated quartz, peridots, tiger eyes and briolettes in interesting shapes and forms, make the pieces truly alluring.The use of refined technology and fine detailing have created a distinguished line of contemporary masterpieces that blend graceful femininity with industrial modernity.”

Sarah demonstrated various gourmet techniques that have inspired the collection to Sussanne and guests present at the event. Post which, the guests also tried their hand at different plating techniques. The collectionwhich is designed for a quintessential ZOYA woman and is an ode to her passion and creativity,features a stunning variety of chic yard chains, an array of playful rings and earrings, differentiated bracelets and exquisite pendants. 

Speaking at the event Sarah Todd said, “I am excited to be at the ZOYAcollection launch. I admire the creativity and craftsmanship reflected in this stunning collection, Rhapsodie, which translates the richand diverse techniques of gourmet, into exquisite works of art. It is a creative concept and we have tried to show some of these techniques here today that have inspired the beautiful designs in this collection.”
Concluded Amanpreet Ahluwalia, Brand Head, ZOYA, “Rhapsodie is a unique and artistic collectioninspired from different techniques of gourmet. It is characterized by fluid designs and differentiated texturesrealized through exquisite craftsmanship. It also introduces an interesting array of precious stones in fine jewellery, which are not usually seen in India. Meant fora modern, erudite woman who is a connoisseur of art, this collectionis a tribute to her love, her passion, her fire and her creativity.”
 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/tata.jpg?itok=ulMNShhV
TATA Capital urges millennials to make 2020 their year of financial responsibility

MUMBAI: As an extension to its brand campaign #CountOnUs, Tata Capital, the financial services arm of the Tata Group has launched a video campaign urging Millennial and GenZ India to make the most of 2020. The campaign consists of a video conceived around the idea that there are 11 more months for...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/sanju.jpg?itok=Ah6AdbUV
Sanju Menon appointed as COO of Publicis Ambience and Publicis Beehive

MUMBAI: Publicis Worldwide today announced Sanju Menon as the new chief operating officer of Publicis Ambience and Publicis Beehive. He takes over the charge from Paritosh Srivastava, who was elevated to the role of managing director of L&K Saatchi & Saatchi. Menon will be looking into the...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/lava.jpg?itok=orxD7KyB
LAVA sparks off behaviour change campaign with #SendItBack against fake forwards

MUMBAI: One of India’s largest mobile handset brands, Lava International, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. It urges all mobile...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/alex.jpg?itok=Ny1dS5fm
ACG appoints Alexander Robertson as chief marketing officer

MUMBAI: ACG Group, the world’s only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry today announced the appointment of Alexander Robertson as the new chief marketing officer for the Group.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/umang.jpg?itok=rhXY-r7w
Dome Entertainment and Cineyug pay tribute to Mumbai Police at Umang 2020

MUMBAI:: Following the grand success last year, Dome Entertainment in collaboration with entertainment giant Dome Entertainment and Cineyug organised Umang 2020 on Sunday, the 19th of January 2020 and paid a beautiful tribute to Mumbai Police. The event was a star studded affair with all the big...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/ele.jpg?itok=l3snCJE_
ZEEL to fund 75% of entry cost incurred by creative agencies for Kyoorius Creative Awards

In an industry-first move, Zee Entertainment Enterprises Ltd (ZEEL) has expanded its support to the creative community in India. The media conglomerate will fund 75 per cent of entry cost incurred by creative agencies for Kyoorius Creative Awards.

MAM Media and Advertising AD Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/2020.jpg?itok=ylnGV1rX
Mobile advertising to surpass desktop in 2020: DAN Digital Advertising Report

The year 2020 will witness ad spends on mobile devices surpassing the spends on desktop for the first-ever-time, indicates the DAN Digital Advertising In India report launched in New Delhi on Thursday. The spending on mobile devices is expected to grow by 41 per cent during the year and will amount...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/tata.jpg?itok=skbd_TPa
Tata AIA Life Insurance launches media campaign ‘Rakshakaran Heroes’

MUMBAI: Tata AIA Life Insurance has launched the media campaign Rakshakaran Hero that addresses the major concern of green cover depletion and lack of Life Insurance penetration in the country. The campaign breaks with a new brand film that inspires the consumers to protect the future of their...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/sugar.jpg?itok=aPlistha
Sugarlite launches ‘Sugar Badlo, Health Badlo’ campaign

MUMBAI: Zydus Wellness, one of India’s leading players in the health and wellness space, recently launched a new TVC campaign titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Sugarlite which was launched in 2019 is a first of its kind natural sugar which delivers 50% less...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories