MUMBAI: As Hindi programming seems to be gaining momentum in Singapore, the Subhash Chandra-promoted Zee Network has appointed StarHub as its ad sales agent.

Zee had launched a dedicated beam for Singapore, last year to target Indian community in the South East Asian region.
 
 
Starting May, StarHub will co-ordinate all of Zee TV's local airtime sales and programme sponsorships.

Confirming the development, the Zee Telefilms spokesperson said "The objective is to make the media-buying process effortless and smoother for our advertisers by having a dedicated media representative like StarHub to handle the advertising sales of Zee TV in Singapore.".

 
 
The partnership between the two will also empower advertisers to tailor its advertising to reach the Singapore market segment effectively

The Zee TV feed is on the StarHub network that services cable homes in Singapore .

 
 
Zee TV is carried on StarHub Digital Cable Channel 90, and offers a variety of programmes that include primetime comedy and drama series, television movies, mini-series, theatrical films, children's programmes, and game shows.

StarHub's existing channels Sun TV, Star Plus and Sony Entertainment Television cater to the Indian community .