San Francisco headquartered YesAsia.com, which claims to be the leading online Asian entertainment store has announced the commencement of its exclusive marketing alliance with Lollicup USA, one of the leading distributors of BOBA, tea and fruit juices in America.

The alliance aims at increasing the exposure and recognition of Asian pop culture and artistry across the US. Over the past decade, Asian artists have significantly gained global recognition by winning awards in various international film festivals and by collaborating with top American artists to produce noteworthy albums. Sharing the same vision, the two companies will work closely to bring Asian movies, music, food and beverages to Asian Americans and others who want to experience Asian culture.

A series of campaigns will combine Internet and traditional marketing channels, with the focus on bringing additional value to customers by offering promotional discounts, gifts and value-added services.

YesAsia.com claims to have established itself as the world's leading Internet source of Asian entertainment products including music, video, karaoke, games, comic books, magazines, electronics, toys and gifts. YesAsia.com has allied with more than 80 different leading brands worldwide including Sony Music International, EMI Asia, and Universal Music. YesAsia.com also offers a highly secure and sophisticated technology platform to enable users from different countries to choose multiple languages when they shop.