NEW DELHI: Yamaha Motor India today announced that it has spun off its sales and marketing division to form Yamaha Motor India Sales.
 

 
The new entity will be a wholly-owned subsidiary of Yamaha Motor Co. Ltd, Japan and will focus on domestic sales, marketing and after-sales services.

The incorporation of Yamaha Motor India Sales is indicative of Yamaha’s corporate strategy for India, which is seen as a major market and manufacturing center.

 
 
To be headed by T Maeda as the new company’s director for marketing, who will be assisted by Atul Gupta as head of sales and marketing, Yamaha Motor India Sales will commence operations from 1 October 2005.

Enabling Yamaha Motor India to drive into a new growth phase, the new company will reinforce the core product values “being sporty, stylish and innovative.”

 
 
The company will continue with its mission of `touching your hearts’ by offering a unique ownership experience and providing products and services in tune with the distinctive needs of Indian customers.
Announcing the incorporation of the new company, Yamaha Motor India CEO and MD H Yanagi said: “We plan to consolidate our position in India as it is a key market for us and we are bullish on it for growth. Integrating our sales
and marketing operations in the new company will enhance our business activity in India.”