MUMBAI: Yamaha Motor India has appointed Takahiro Maeda as the director, sales and marketing.

Takahiro Maeda
Maeda brings with him over 20 years of experience in Yamaha and will play a key role in implementing Yamaha’s evolving growth strategy for India.

His acumen is in identifying the needs of potential customers and offering winning products. He will also be responsible for coordinate the sales, marketing and engineering functions to develop a strong product line for the Indian market. His mission for Yamaha is to take biking to the next level and shift focus from utility to lifestyle biking.

 
 
Expressing his views on the appointment, Yamaha Motor India CEO and managing director H Yanagi said, "We look forward to having Mr. Maeda as a part of our team as Yamaha Motor India changes gears to transform the market from ‘utility’ to ‘pleasure’. He will play a vital role in understanding customers needs and will help in developing innovative, sporty and premium product offering."
 
 
Maeda brings with him over 20 years of marketing experience in Yamaha globally. He maps the company’s position in the macro business environment and develops a strong market strategy. He has made immense contributions to Yamaha Motors USA and Yamaha Motors Europe with expertise in product planning and marketing. Indian bikers can now look forward to an increasing blend of European and international designs from Yamaha.