MUMBAI: The second edition of the Effie Awards, organized by Advertising Club of Bombay, will be announced in a ceremony held at the Taj Lands End Mumbai on 22 August 2003. Sponsors of the event, the Internet communications, commerce and media company, Yahoo! India will be bringing the awards for effectiveness in advertising for the second time.

According to Yahoo release, the Effie Awards reward campaigns that worked for the clients most effectively. With help of its association with the Effie 2003, Yahoo! India claims to play a role in getting more agency media and creative people aware of the potency of the on line advertising. This association will draw the attention of a audience comprising planners, creative directors, strategists and writers to use the net as an effective medium.

Besides the educative efforts during the award ceremony, Yahoo! India has created a website dedicated to providing effective marketing solutions to its clients. The site http://solutions.yahoo.co.in has been built to provide marketers with a wide range of marketing solutions and tools to help them leverage the Yahoo! Network, to meet their marketing objectives.