NEW DELHI: Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for India’s largest integrated power utility, Tata Power’s solar rooftop solutions. Leveraging its comprehensive creative, technology and data capabilities, Wunderman Thompson India will partner Tata Power to drive growth across geographies, demographics and mindsets.

Tata Power CEO & MD Praveer Sinha said, “Solar rooftop is one of the primary and the quickest enablers of green energy. Our vision is to stimulate the adoption of green energy in the daily life of every individual in the country. As India’s leading solar rooftop player, our endeavour is to collaborate with our responsible consumers and empower them to conserve energy, save power costs and help protect the environment. Our products are absolutely top class and can be customised to suit varied individual needs. With our upcoming campaigns, we aim to create awareness about the environmental and commercial benefits of solar rooftop installation to all. We are delighted to have a strong communications partner like Wunderman Thompson on board as we build our customer-facing business.”

Wunderman Thompson South Asia chairperson & group CEO Tarun Rai said, “Renewable energy is the future. We are extremely happy and proud that we will be partnering Tata Power in its endeavour to build a sustainable future for the country. We will help achieve the strategic business objectives of Tata Power, rearticulate the brand and create relevance for consumers. The opportunity is huge and we look forward to an exciting journey ahead as we take our first step with an integrated campaign across mainline and digital platforms.”