MUMBAI: WPP Group's three brands - rmg, rmg David and Results - have been merged to form David in the Asia Pacific region.
David regional director Digby Richards, who will head the network for the Asia Pacific region, said, "It wasn't difficult to merge the three existing WPP brands because they all shared a common creative, maverick spirit - which is very much the foundation of David.
rmg David, which began calling itself the smallest worldwide agency, is now the source of a new regional network - David.
David will be a full service agency that will initially have 10 offices in Mumbai, Chennai, Delhi, Hong Kong, Singapore, Beijing, Bangkok, Jakarta, Taipei and Tokyo.
Plans are also to open more offices in the region in the coming year.
David will he headed in India by the agency's chairman and national creative director Josy Paul, president Kumar Subramaniam and joint national creative director K S Gopal.
The Delhi office of David will be headed by vice president and general manager Venugopal Chandrashekhar.
Some of the clients that the agency handles in the Asia Pacific region are Carrier, LG, BenQ, Tally Solutions, DBS and AMild.
In India, the agency handles iBN, LG, Asaahi Group
Ogilvy & Mather Asia Pacific chairman Miles Young said, "David was born in India, passed through adolescence all over Asia, and I'm happy to see it maturing so well back on his to home turf."
David already has close to 300 staff spanning all disciplines and working for more than 60 clients across the network.
Richards added, "Actually we got the inspiration of David from India - with Josy and his team who have created a fantastic can-do, sprited, entrepreneurial maverick style agency group."
"Our ambition from day one is for David to become a substantial brand and business across Asia, serving those progressive brands that are looking for direct, simple brand building solutions - without hype and rhetoric," he further said.
David's target clients are progressive Asian brands that want to work with a 'challenger' partner to help them battle for market share against the bigger brands.
Subramaniam informed that David was looking at tapping some of the developing segments in the country like automobiles, food and beverages, personal care and entertainment.
"We have set two mandates for ourselves at David, the first is to add value to our existing clients and at the same time look at new categories and look at how we can work with them in those categories," said Subramaniam.
