Wiggles Christmas campaign #WinterWithWiggles celebrates the joy of giving

Its Secret Santa initiative aims to raise gifts, donations for orphaned pets and animals.

Mumbai: Continuing its fourth-anniversary celebrations, homegrown pet care brand Wiggles has stepped up its festivities as Christmas nears. Staying true to its purpose and committed to building a pet and animal inclusive ecosystem. Ushering Christmas cheer and a season that particularly celebrates the ‘Joy of Giving’, #WinterWithWiggles encourages active participation from pet parents and non-pet parents and promotes a pet-inclusive Christmas season.

To kick start its celebration Wiggles conducted a drive to donate food to over 400+ dogs and cats, 30 water bowls and 25 dog beds were donated to the ones in need. Extending this effort, Wiggles introduces a first ever Secret Santa campaign for estranged and orphaned dogs in association with Make New Life NGO. The NGO is a safe sanctuary for dogs who are old, and victims of cruelty.

Through the initiative, one can choose to be a Santa by donating in kind from an Amazon Wishlist consisting of food, treats, supplements and other items of need or directly in cash. Picking up from where it left last, Wiggles re-launches its Christmas Carol - Wiggles Bells in a refreshing new avatar. The carol is sure to create a fun environment for furry babies and also allows pet parents to get a chance to include pets in the most unique way.

Wiggles founder & CEO Anushka Iyer said, “Every act of kindness can make a huge difference and at Wiggles we have always introduced campaigns that are special in their own ways. Winter with Wiggles is crafted to bring the joy of Christmas to everyone. Our initiatives celebrate pets and animals and ensure that they were very much a part of all our festivities.”

Wiggles vice president brand strategy Prashant Kohli said, “Festivals are a centre for celebration and this festive season we have designed our campaigns with the aim to spread joy and happiness. This year we have introduced a secret Santa campaign that helps Make New Life NGO raise all that they need which includes 400+ dogs, 40+ cats, rabbits and a parrot. We also introduced an extension of Wiggles Bells to add to the ongoing celebrations. All our campaigns are aimed towards awareness building and education. We are certain that our efforts with #WinterWithWiggles will help pets and animals to have a truly Merry Christmas.”

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