Mumbai: ‘coto,’ a web3-based social community platform for women, has announced the appointment of Vishakha Singh as its non-fungible token (NFT) strategist.
The company said in a statement that Singh will create and execute a robust strategy, roadmap, and execution on NFTs for ‘coto’ by spearheading awareness programmes on best practices of NFT for ‘coto’s’ creator community and will be instrumental in making ‘coto’ a front-runner in this domain.
Through this role, Singh will play a vital part in executing the roadmap for ‘coto’s’ decentralised autonomous nature, starting with the NFT programme for creators. Besides involving B2B agencies in ‘coto’s’ early adopter programme for long-standing partnerships, she will also structure the approach based on content-led and community-led NFTs for monetisation, gating, and benefits.
On joining ‘coto,’ Singh said, "I’m delighted to join the dynamic team of ‘coto’. My contribution would be to execute an overall strategy and craft the roadmap for the platform and its creators in the field of NFTs. Web3 is bringing an opportune moment for women for value creation and ‘coto’s’ inclusive environment enables women to create, consume, and communicate without toxicity.”
“Through advanced technologies and insights of blockchain and NFT, I look forward to helping ‘coto’ evolve its tribe in the Web3 space,” she added.
On Singh’s addition to the team, ‘coto’ by Eve World co-founder Rajneel Kumar said, "Web3 has changed the way social communities allow content creation, consumption, and monetisation globally. ‘coto’ is taking a deep dive with technology to cement its position on national and global marketplaces for content demand and supply to create a uniquely sustainable value proposition for its community of women creators and members. Vishakha’s experience will help ‘coto’ onboard the entire community about NFT, blockchain, and its benefits for the greater good of building a thriving, rewarding, safe space for women online."
In a phase-wise roll-out, ‘coto’ will soon announce its NFT plans and way forward for creators and members, stated the company.
