Mumbai: Awards, recognition, respect and accolades are important aspects of life that everyone strives to achieve/earn. In the recently held Goafest 2023, a good number of agencies and brands bagged several awards for their significant works. Amongst these multitude of agencies, India’s leading independently-led creative digital agency - SoCheers won one bronze and one merit at the ABBY One Show Awards 2023.
Indiantelevision.com in conversation with SoCheers’ corporate communications head Aanchal Kohli, discussed their achievements at this grand event, some fun behind the scenes, etc…
As the head of corporate communications at SoCheers, Aanchal Kohli plays an integral part in strengthening the agency’s external and internal communications with an aim to expand its footprints across media verticals, spanning over digital and print publications. Her key roles include, but are not limited to, crafting the best communication strategy for the agency, maintaining brand & media relations, building employee communications & engagement, and developing digital communications in this diverse digital ecosystem.
Edited Excerpts:
On winning the bronze and merit awards at the ABBY One Show Awards 2023, how does it feel to be recognised for your creative work on such a prestigious platform
We are grateful for the honor of winning the bronze and merit awards at the ABBY One Show Awards 2023. Being recognised on such a prestigious platform is truly humbling and exciting. It motivates us to continue pushing the boundaries of creativity and delivering impactful campaigns. We appreciate the support and recognition, and it fuels our dedication to achieving even greater heights in our pursuit of creative excellence.
On the creation or execution of one of the award-winning campaigns, could you share a behind-the-scenes story or an interesting anecdote
So, here's the deal. When we told influencers about our plan to take selfies with a lauki (yes, a bottle gourd), their initial reaction was priceless: laughter, chuckles, and amusement all around. We didn't see that coming! And, they thought it was a prank. And, then we had to help them with references for which we decided to make things even more hilarious. We brought a lauki into our office and let the creativity flow.
Picture this: a bunch of us brainstorming the craziest selfie poses with a vegetable. We had so much fun that we ended up with over 50 out-of-the-box ideas, way more than we ever expected! Who knew that a simple lauki could bring so much laughter and success? Well, at least we did, and we're still laughing about it!
On SoCheers fostering a creative, innovative, and healthy work environment that enables the team to consistently deliver award-winning campaigns
At SoCheers, we prioritise fostering a work environment that nurtures creativity, innovation, and well-being. Our approach is centered around a few key principles that drive our success:
. People over processes: We believe in the power of our team. We invest in their growth, provide mentorship, and create opportunities for advancement. By putting our people first, we create a culture of continuous growth and excellence.
. Ideas over patterns: We encourage our team to think outside the box and challenge established norms. We embrace new ideas and approaches, fostering a culture of originality and innovation. By emphasising these principles, we aim to consistently deliver award-winning campaigns that push the boundaries of creativity and captivate audiences.
By prioritising and reiterating our core values, we strive to rewrite the rules of marketing and shape the future of creative excellence.
On participating in events like GOAFEST 2023 and winning awards like ABBY One Show and SoCheers benefitting in terms of business growth and client acquisition
Participating in events like GOAFEST 2023 and winning awards like the ABBY One Show significantly contribute to SoCheers' business growth and client acquisition. These achievements provide us with valuable exposure and recognition in the industry, helping us showcase our innovative campaigns to a wide range of brands. By actively engaging in industry events, we have the opportunity to connect with influential professionals and establish meaningful relationships.
These connections have opened doors to new business opportunities and collaborations, enabling us to expand our client base and drive growth. Moreover, the accolades we receive serve as endorsements of our expertise and creativity, instilling trust and confidence in potential clients. It positions us as a reliable and reputable partner who can deliver outstanding results. Overall, our participation in prestigious events and winning awards not only celebrates our hard work but also strengthens our position in the market, facilitating business growth and attracting new clients.
On the back of your recent win at ABBY can you share any upcoming projects that we can look forward to
Currently, we are working on Sony Pictures Entertainment India’s iconic movie, Spider-Man - Across the Spider-Verse’s promotions. Apart from that we will be seen building some very interesting work around all our brands like, Yes bank, Croma, Amazon Prime Video & MiniTV, Diageo group and more.
On measuring the impact and success of campaigns beyond awards show recognition and any metrics or KPIs do you prioritise
Beyond the recognition received at awards shows, measuring the impact and success of our campaigns is a multi-faceted endeavor at SoCheers. While awards validate our creativity, we also believe in looking beyond trophies to assess the true impact of our work. We prioritise client satisfaction and feedback, assessing how our work has influenced their business goals, brand perception, and customer engagement. Monitoring audience response and interaction, including social media engagement and user-generated content, gives us insights into the effectiveness of our messaging. We also consider long-term brand equity, looking at factors like brand recall, loyalty, and advocacy. While industry recognition and peer validation are considered, we focus on iterative learning and improvement to drive ongoing success. By evaluating these aspects, we ensure our campaigns deliver meaningful results for our clients and their target audience.
