MUMBAI: Global telecom company, Vodafone is sponsoring ‘Celebrate Bandra‘ the quintessential festival that residents of Bandra celebrate once in two years.

This year, the festival is being celebrated till 27 November.

The festival consists of performances by various bands, theatre by Naseeruddin Shah‘s theatre company, Motley, a food festival, a literature festival, a film festival, a dance festival and a photography exhibition among others; held at different vantage locations all over Bandra.
 
Vodafone is using balloons to communicate the thrill of this celebration. Colourful characters and objects of the typical people encountered in Bandra have been made using balloons. These are used on the ground as installations as well as in printed formats as billboards and press ads.

Renowned balloon sculptor and artist Larry Moss from the balloon art company ‘Airigami‘ in New York is commissioned for the job.