Vistara releases unique, yoga-based safety video filmed outdoors across India

Vistara releases unique, yoga-based safety video filmed outdoors across India

The film is conceptualised by FCB India.

Vistara

NEW DELHI: Full service carrier, Vistara has released its first-ever in-flight safety video that will be displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner aircraft. The new safety video combines the necessary safety instructions demonstrated through various Yoga asanas or postures.

Vistara has developed the safety video in collaboration with its creative agency, FCB India. The videos will be played in Hindi and English.

The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers. It also aims to take customers on a relaxing journey to some of the most picturesque and off-beat locations across the length and breadth of India, showcasing the best of what the country has to offer as a travel destination, the company said in a press statement.

Vistara’s CCO Vinod Kannan, said, “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with an important safety briefing to help travelers remain not just safe, but also arrive feeling fresh at their destinations.”

FCB national creative director Surjo Dutt said, “Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives passengers something unprecedented to watch.”