MUMBAI: Two of the American entertainment industry's creative marketing firms - Trailer Park and Creative Domain will merge.
The new entity will provide diverse entertainment marketing services in Hollywood. The new company, which will be known as Trailer Park, is backed by a financial commitment from Lake Capital, a private equity firm that invests in growing services companies.
The merger brings together Trailer Park, which is known for its theatrical trailers and teasers for major motion picture studios, including 20th Century Fox, Disney, DreamWorks, New Line Cinema, Paramount and Universal, and Creative Domain, which shares the same clientele but focusses on brand building campaigns in home entertainment products, such as DVDs and online games.
Trailer Park founder and CEO Tim Nett says, "We are creating the broadest platform of creative marketing services for the entertainment industry. Together, the capabilities of our two firms will allow us to deliver marketing services for our clients not only in theaters and on television, but also via new distribution platforms, including cell phones, PDAs and other wireless devices, and online."
Trailer Park president Benedict Coulter says, "We have worked in conjunction with Creative Domain for many years and have admired each other's work. Tim and I have always seen Creative Domain as one of the leading producers of brand-building campaigns for our mutual studio clients, particularly for home entertainment".
Creative Domain co-founder Joel Johnston says, "With the window between theatrical and DVD release becoming narrower, coupled with the increasing importance of video and online games as entertainment franchises we believe that Creative Domain's strength in home entertainment is a natural complement to Trailer Park's established trailer business, allowing our combined companies to offer a strategic expertise to support all of the studios' needs."
Headquartered in Hollywood with 300 creative and marketing professionals, Trailer Park will now be able to offer services for all of the numerous forms of entertainment its studio clients produce delivered in formats that include wireless and mobile communications, such as podcasts and streaming video.
The company's divisions include:
- Theatrical offers three main products, movie trailers, teasers, and television promotions for movies. Trailer Park Theatrical provides all of its services in-house, including writing, editing, graphics, website development, and music.
- Home Entertainment provides creative services for the DVD release campaigns of movies, including DVD menu navigation design, extras, and packaging, and video game advertising.
- TV offers creative services for network and cable television shows, made-for-TV movies, and new programme launches.
- Print creates movie, television program, and live entertainment marketing print materials, including 'one sheets' used in theaters, billboards, newspaper, and magazines.
- 1741 Films, Trailer Park's commercial advertising production and motion graphics division, offers products in five areas: brand identity, entertainment advertising, live action, "main titles," and television commercials.
