Mumbai: The Ultimate Kho Kho (UKK) has on-boarded Capri Global & KLO Sports as the owners of Rajasthan and Chennai teams, respectively for the inaugural edition of the League, which is set to kick-off in 2022.
The KLO Sports-owned team will be known as Chennai Quick Guns while Capri Global’s Rajasthan-based franchise is yet to be named.
Ultimate Kho Kho has also roped in Sony Network India (SPNI) as its broadcast partner with an exclusive multi-year contract. It will see exciting action from the league broadcasted across its sports channels and on the OTT platform SonyLIV in English as well as regional languages.
KLO Sports is co-owned by passionate sports lovers Sanjay Jupudi and Srinath Chittoori, who are successful business giants in the construction, automobile, and IT sector in India and abroad.
Earlier, the Ultimate Kho Kho had announced the association of corporate giants Adani Group & GMR Group as the owners of Gujarat and Telangana franchises.
India’s first-ever franchise-based Kho Kho league is promoted by Dabur Group chairman Amit Burman in collaboration with Kho Kho Federation of India.
Speaking on this, Ultimate Kho Kho CEO Tenzing Niyogi said, “We are thrilled to welcome KLO Sports and Capri Global to the league’s roster which already has eminent corporate names. With this league, we are committed to bringing in a modern-day professional structure in India that not only will take Kho Kho to the next level, but also create a spectacle for the fans."
With deep technology roots, KLO Sports also plans to invest in bringing this indigenous sport to households using their experience.
“Our goal is to help Kho Kho become a mainstream sport in India. We believe that the franchise has huge potential, and it can bring a rather forgotten sport back into every household. Apart from investing in the grassroots, KLO sports will also invest heavily in building a platform that will engage with fans and will become a role model for all sports franchises,” added KLO Sports co-owner and founder of Qentelli Sanjay Jupudi.
Speaking of this association with Ultimate Kho Kho, Capri Global managing director Rajesh Sharma said, "We want to be part of the overall sports eco-system that promotes homegrown sports and plays the role of an enabler in India's journey to become a leading sporting nation."
"Kho Kho is one of the most accessible sports in the country and is played by a large population at every skill level. Our goal amongst others is to facilitate training at the grassroots level. We are excited to associate with Ultimate Kho Kho from the very beginning. Personally, I am very passionate about sports and truly believe that India has humongous talent, they just need to be nurtured efficiently.” added Sharma.
