MUMBAI: Warner Bros. Consumer Products (WBCP) has signed a long-term strategic licensing agreement with Union of European Football Association (Uefa).
 

 
The company has been appointed as Uefa’s exclusive worldwide licensing representative for Uefa Euro 2008. The Uefa European Football Championship will be held in Austria and Switzerland during the summer of 2008. As part of the agreement, WBCP also has the rights to the other competitions, which are part of the UEFA Eurotop programme. These are the Uefa European Under-21 Championships (2006, 2007, 2009); the Uefa Women’s European Championships (2009) and the Uefa European Futsal Championships (2007, 2009).
 
 
Uefa CEO Lars Christer Olsson says, “Uefa have renewed and extended the scope of their relationship with WBCP, so that together we can develop the contribution of licensing to the overall success of our National Team Competitions”.
 
 
The scope of this agreement will see WBCP manage the licensing programme to develop official licensed products and an expansive retail licensing operation. In addition WBCP will develop the mascot for UEFA EURO 2008, as well as the art programmes, which will support the licensing programme. WBCP will leverage its global commercial network and creative expertise to maximise the visibility of the official licensed products.