MUMBAI: The Media Edge (TME) is aggressively strengthening its senior management team. After Sushma Jhaveri stepped in as the agency's national planning head, the latest appointment is that of Shan Jain, who will be heading the Delhi operations.
 

 
Jain comes in with 13 years of experience in media planning/buying as well as account planning. She has worked with O&M, McCann Erickson, Lowe, FCB Ulka and has handled clients like Reckitt & Colman, Gillette, Maruti Udyog Ltd., Whirlpool, Toshiba, Sony Ericsson, ITC Wills, Parker etc.
 
 
TME president Anupriya Acharya says, "Delhi being a market that is seeing tremendous growth, a lot of clients actually are looking at consumer insights that can be converted to effective media solutions. Shan’s stint in account planning will be of immense value in that context, both for our existing as well as new businesses. Also, her long experience in the Delhi media market will facilitate a smoother growth."
 
 
Jain, on her part is very excited about the development as she looks forward to applying her strategic and negotiating skills to a new set of clients. She feels a stable branch set up in Delhi will be particularly useful as she gears for expansion.