MUMBAI: India’s first comprehensive lifestyle membership, Times Prime, has entered into a strategic alliance with Swiggy, India’s largest food ordering and delivery platform to offer its subscribers Swiggy’s premium membership programme - SUPER. Times Prime subscribers can enjoy exclusive offers and a plethora of benefits like unlimited free deliveries across all restaurants, zero surge fee, quicker issue resolution through a dedicated customer care team and complimentary desserts via Swiggy Delights, during the course of their Times Prime membership for just Re 1.
Times Prime business head Vivek Jain said, “At Times Prime, we handpick premium benefits & experiences that our customers love. Food delivery is increasingly becoming an integral part of the lives of urban Indians and\ we are excited to partner with Swiggy, the country’s largest online food delivery platform to bring the best benefits for our consumers. We are also working to bring more exclusive benefits like ride-hailing and home-services very soon.”
“With Swiggy SUPER, we’ve been able to add tremendous value to consumers' food ordering experience by addressing some of their biggest pain points, said Swiggy VP marketing Srivats TS, "Swiggy's vision is to offer unparalleled convenience to our users. We've found immense synergies with Times Prime when it comes to delivering a superior experience to our users both old and new.”
At an introductory price of Rs 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to four premium memberships that include Swiggy Super at Re 1, Gourmet Passport by Dineout worth Rs 1499, Gaana+ by Gaana worth Rs 399, exclusive access to TOI+, the ad-free online version of the world’s largest circulating newspaper.
Times Prime’s exclusive payment partnerships with HDFC Payzapp, HDFC Times Card and Times Points can be used to purchase the Times Prime membership at up to 50 per cent discount. Customers can easily recover their membership fee within the first week and save up to Rs 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.
