Mumbai: Tiger Balm, a world-renowned topical analgesic brand under Haw Par Healthcare, through their distribution partner (Gardenia Cosmotrade LLP) in India, has joined forces with the Federal Bank Kochi Marathon (FBKM) as the official pain relief partner. With a legacy of over a century, Tiger Balm is a trusted household name synonymous with care, healing, and comfort.

As the preferred topical pain relief for athletes, Tiger Balm has been a sponsor for numerous marathons, triathlons and other athletic activities, including the Paris Marathon and the Singapore Marathon. Gardenia Cosmotrade LLP designated partner Puneet Motiani elaborated, “In this collaboration, Tiger Balm will play a crucial role as the Pain Relief Partner, offering support to participants during the run. We will establish touchpoints along the course to address any pain experienced by runners. Additionally, post the race, a dedicated Pain Relief Zone will be set up staffed by professional sports therapists to alleviate discomfort and provide essential care.”

Expressing enthusiasm about the partnership, a Tiger Balm spokesperson, Haw Par Healthcare general manager Keeth Chua stated, "We are excited to be the official Pain Relief Partner for the Federal Bank Kochi Marathon. At Tiger Balm, our philosophy revolves around creating products that effectively address discomfort. We are committed to allowing runners to concentrate on their performance while entrusting the pain management aspect to us, both during and after the run."

FBKM project head Vipin Nambiar commented on the collaboration, saying, "It's a fantastic opportunity to associate with Tiger Balm, a globally renowned brand, to support runners at a critical juncture. We extend a warm welcome to them in the marathon community and anticipate a longstanding partnership."

In addition to the on-course support, Tiger Balm will have a presence at the expo, where they will engage with runners, address queries, and assist them in preparing for a pain-free race.

Scheduled for 11 February 2024, FBKM'24 will feature five categories: marathon, half marathon, 10-km run, three km green run, and #TheSpecialRun. The latter, a new addition this year, caters to individuals with physical disabilities and those requiring special attention. Cleosportz anticipates a participation of around ten thousand runners, including international athletes. FBKM is set to unfold on the World Athletics approved marathon route and the race will be conducted under the aegis of the Athletics Federation of India.