MUMBAI: ThompsonConnect Worldwide (TCW), the relationship marketing division of JWT, will soon be re-christened RMG Connect, as part of a global initiative by JWT to add a renewed thrust to its direct marketing operations worldwide.
 
 
The RMG Connect network will be spread across the major continents of North America, Latin America, Europe, Middle East, Africa and Asia. Some of its existing global network clients include Shell, Vodafone, HSBC, Pfizer, Unilever, DTC (the Diamond Trading Company), and Nestle.
 
 
RMG Connect will continue to be a fully integrated JWT company, offering direct marketing, interactive and promotional services for clients around the world. Previously, the direct marketing operations of JWT across the world were spearheaded by RMG Connect in certain countries and ThompsonConnect in others. As of now, all JWT direct marketing operations across the globe will be re-christened RMG Connect.
 
 
Commenting on the change of name, Thompson Connect senior vice president and general manager Rakhshin Patel said, "We will continue to be JWT's exclusive relationship marketing arm and leaders in the CRM space."
TCW’s pre-eminence in this market is fuelled by an impressive roster of over 215 programs and clients that include Hindustan Petroleum, Ford, Spice Communications, Wills Lifestyle, Standard Chartered, Xerox, Hindustan Lever Ltd, Wipro LTD, Avaya, Indian Airlines, GlaxoSmithkline, Infosys, Philips, Godrej and Air India.

The change in identity is not just a cosmetic name change. RMG Connect’s clients will benefit from a wider range of tools, both proprietary and shared, that will now be used to design better-focused and more effective CRM solutions.

"What excites me most about being part of RMG Connect is the opportunity that our employees will get to apply advanced international tools and enhance their learnings, their capabilities and add value to their clients business," adds Patel.