MUMBAI: The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans in India are looking forward to waking up early to watch the most anticipated season premier ever. Winter is finally coming for the GoT buffs on screen and now on OkCupid. Yes, you heard that right! OkCupid has launched a global Game of Thrones badge - which makes OkCupid the first dating app to be able to match daters basis their favorite TV show. The brand-new profile badge creates the perfect conversation starter as users can easily spot, match with, and message other Game of Thrones fans.
The badge will further help you match basis your preferences, and your biases (wink) over your favourite GOT kingdoms, by helping you connect with people who share your interests and tastes. Whether you’re House Stark or House Lannister, you can now easily match with other such fans by spotting the new badge on their profile.
The badge will be prominently displayed on the profile of every OkCupid member who has publicly responded “yes” to the question - “Do you watch Game of Thrones?” - starting March-end.
With almost 2 million mentions of the show in OkCupid users profiles globally, the most of any show, there’s never been a better moment to match on this iconic pop-culture moment. Based off previous badges and the amount of mentions of GoT within profiles, OkCupid predicts 20% more likes and 15% more conversations for those with the badge.
“On OkCupid, we want our users to always connect on more, and not just superficial attributes like location and selfies. As a progressive platform, and through user responses to thousands of fun OkCupid questions , we have been able to gather tremendous insight into everything that might be relevant to our users from politics to pop-culture. And what better, and bigger, than GoT as the show has got the most chatter off and on OkCupid globally. This will be a conversation starter like no other and will encourage people to match on their passion for the show, whether it means enjoying a conversation over cocktails or on a stroll trading Game of Thrones theories,” says Melissa Hobley, CMO, OkCupid.
The profile badge will be available to everyone on OkCupid through June, when the series finale airs. If you want to connect over Game of Thrones, simply answer “yes” to The Game of Thrones question today to get the profile badge and start matching.
For more information, please refer to the blog post.
