Mumbai: As the world gears up to celebrate Christmas, it will be just another day for thousands of underprivileged children who continue to struggle their way for food and comfort.
It is this thought that has inspired men’s fashion brand DaMENSCH to announce its latest campaign ‘Gift Of Comfort,’ where it will donate a part of all purchases made on its website to India’s self-implementing child care NGO – SOS Children’s Villages of India. "Each purchase made between 25 December and 5 January 2022 will be a contribution that benefits the lives of 100 children across the country," said the brand. "The funds will be used to brighten the new year festivities of these children by providing them with better livelihood."
“This is the season of happiness and giving. This year has been challenging for many and, as a conscientious brand, we are dedicated to bringing more smiles to those in need. In line with this aim and to amplify our CSR efforts, we are proud to partner with SOS Children's Villages of India to serve parentless and abandoned girls and boys throughout India,” said DaMENSCH co-founder Gaurav Pushkar.
Drawing attention to the plight of the vulnerable children impacted by the pandemic, SOS Children’s Villages of India secretary-general Sumanta Kar said, “Many have lost livelihoods and children have lost parental support. We, at SOS Children’s Villages of India, are extremely committed to the cause of uplifting the caregiver and, subsequently, communities to secure wholesome childcare and development for the most vulnerable. When we come, together, to serve the greater good, the impact is magnified and more expansive.”
The curative programme of SOS Children’s Villages of India attempts to reach out to more than 6,500 once-parentless or abandoned girls and boys in 32 SOS Children’s Villages across the country. Each children’s village has 12-15 family homes, with every home consisting of 10 children on average along with an SOS Mother. All-round development, including education, nutrition, health, and psychological development, is taken care of till these children are well settled in life.
