Mumbai: Riding on the wave of excitement around season 17 of the Indian Premier League, which commenced on 22 March 2024, The Body Shop, a British-born international ethical beauty brand, has partnered with streaming platform Jio Cinema. The strategic collaboration will help amplify its reach and spotlight on the brand’s ethos as a ‘Changemaking Beauty’ brand.

At the heart of this partnership is a captivating 10-second video featuring The Body Shop’s British Rose campaign with Bollywood actress Diana Penty. The impactful video clip encapsulates the brand's unwavering commitment to celebrating women's strength, beauty, and resilience.

As a part of this collaboration, The Body Shop's empowering video will air during prime IPL matches streamed on Jio Cinema's OTT channel. This move allows the brand to tap into the immense viewership and cultural phenomenon surrounding the IPL to significantly expand its reach across India. Viewers will witness the brand's inspiring message during crucial matches of IPL 2024.

The IPL's 17th season runs from 22 March 2024. Viewers can catch The Body Shop's ads on Jio Cinema during the live match broadcasts.