Mumbai: Homegrown omnichannel meat and seafood retail brand TenderCuts has roped in industry experts to lead important verticals of marketing and finance. The company on Monday announced the appointment of Aruna Jathar as chief marketing officer (CMO) and Satya Rakesh as chief financial officer (CFO).

Jathar is a seasoned marketing professional with over 20 years of experience in brand building and creating innovative marketing strategies across telecommunication, consumer durables, FMCG and retail sectors with an in-depth data-driven application. She has led customer and marketing strategies, brand, digital, content, and CRM initiatives in multinationals across India, UK, and the Asia Pacific region.

Prior to TenderCuts, she served in key roles at Wyndham Destinations (RCI), Dell Technologies, Metro Cash and Carry, and Airtel. Her area of competence includes branding, marketing, communication, CRM, customer experience, and digital demand framework. She has worked extensively in the areas of direct marketing and loyalty in London, UK.

Rakesh is a CA and company secretary who comes to TenderCuts with over 12 years of experience across various functions of finance in the consumer and retail space. He has a rich knowledge and expertise in financial strategy and planning, accounting and audit, fundraise, and investor relations.

Prior to joining TenderCuts, he has worked in Aditya Birla Group, Arvind Fashions and Medplus Pharma, where he has handled multiple roles including driving profitability, setting up of new businesses and functional teams, business restructuring, and investor management.