MUMBAI: TBWA\India has bagged the media duties of Standard Chartered bank.

According to reliable sources in the agency, the account is pegged at Rs 250 - Rs 300 million. The incumbent agency is Maxus.
 
 

This development comes in the wake of a global alignment earlier this year, which saw the creative duties of Standard Chartered moving from JWT to TBWA.
 
 

With the coming in of the media account under the TBWA\India umbrella, the agency now has a 360 degree relationship with the bank, wherein the creative, media, below the line activities and products will be handled by it
 
 

According to the agency officials, the idea was to synergise the creative and media businesses of Standard Chartered across the country.