MUMBAI: Confectionery major Nutrine has awarded the creative duties of its brand Naturo Fruit Bar to TBWA. The account is pegged at Rs 40 million.
 
 
Nutrine senior vice president B L Venkateshwar said, "TBWA had made a strategy and creative presentation for our Maha Lacto and Éclair brands. We found TBWA's Disruption to be most relevant in going forward on Naturo. Therefore we have decided to award Naturo - one of our key brands for 2005 and beyond to them."
 
 
Commenting on the win, TBWA India's Kurien Mathews said, "Disruption is what made the difference and we are certain that Naturo will be a leader in its category in the shortest possible time. It is an exciting challenge."