NEW DELHI: Adidas India Marketing has launched TaylorMade, 'the best performance golf brand in the world' in India, and aims at capturing 50 per cent premium market share in the first year.

 
 
 
A company release quotes Adidas (South East Asia) MD Tarun Kunzru as saying in a launch function on Thursday (23 October), "Golf is the fastest growing urban sport in India. This country has its own golf tour and Indian golfers are rapidly emerging as leaders on various international tours as well. In fact, India is proving to be an emerging golf powerhouse in Asia."

TaylorMade-adidas Golf (TMaG) is a division of Adidas India. TMaG equipment is innovative and features the latest technology in the form of RAC irons (Relative Ampitude Coefficient) and enhanced COR (trampoline effect) which gives more distance, the release states.

The pricing of TMaG products will be in line with the largest golf market in the world, the USA, the release says. This will allow Indian golfers the opportunity to purchase top quality equipment at international prices.

Commenting on the brand's entry into India, Adidas COO Harish Doraiswamy says, "The golf market in India is growing at a very fast pace and we are glad to launch TaylorMade in India at this point in time. We are very confident of our product superiority and aim to grab 50 per cent of the premium market within the first year."

Th release says, TMaG is committed to developing golf in India, and is one of the official sponsors of the Indian PGA tour. When the tour visits select cities across India, golfers will have the opportunity to be part of the TaylorMade Demo Day experience, where they will be able to try out various TaylorMade clubs."

TaylorMade golf equipment and Adidas golf footwear and apparel are available throughout India, through exclusive Adidas stores as well as select golf retailers.