MUMBAI: Tata Capital, the financial services arm of the Tata Group, today released a social media campaign (#BreakTheStereotypes) with the launch of a video featuring Chak de India fame actress Tanya Abrol. The campaign aims to break all women related stereotypes this Women’s Day as they promote their home loan offerings with the tagline -- ‘Stereotypes are like rented homes. They don’t allow you enough space to grow.’ Making this Women’s day even more special is Tata Capital’s special reduced home loan rates i.e. by 5 basis points exclusively for women.

Tata Capital Home loan covers a wide range of housing needs for women which fulfil her dream of owning a home. Our Home Loan offers comes with various benefits for customer such as, Higher Loan Eligibility, Minimum Documentation, Quick Processing and Doorstep services enabling a woman to make a smart choice while buying a new home.

The social media campaign will be across platforms which include Facebook, Instagram, Twitter and YouTube.

Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Gender biases are more common than we think, both at a professional and personal level. As we celebrate Women’s day, #breakstereotypes campaign is a humorous take on gender bias and aims to create awareness on pre-set gender roles. We at Tata Capital, encourage women to create their own ‘space’ through our exclusive home loan solutions.”

Tanya Abrol, who gained fame as the strong and aggressive hockey player in the Shahrukh Khan starrer Chak De India manages to successfully portray the various slice of life moments where women are stereotyped. With an interesting take on ‘What if men faced the stereotypes that women do’, the video led campaign of Tata Capital strikes the right chord with all financially independent women achievers.