MUMBAI: Taj TV has appointed Tower Sports Pvt Ltd as an advertising and distribution sales agent in Pakistan.

Tower's sales team will be required to build upon the growth of Ten Sports' business in Pakistan. They have in fact commenced their advertising sales efforts with the Pakistan tour of South Africa, to be broadcast live on Ten Sports on the Pakistan beam from 11 January, informs an official release.

Cricket on the channel in Pakistan in 2007 includes the South African tour to Pakistan and the Pakistan tour to South Africa as well as the England tour to Sri Lanka. In 2007, the channel will also broadcast the Champions Trophy hockey, the Champions League football, US Open Tennis, the USPGA golf tour and WWE wrestling every day of the year.

2007 will also see the launch of a series of programmes by Ten Sports for the Pakistani audience. This includes a regular cricket show and a series based on great Pakistani cricket performances of the past, as the channel looks to build on its ratings lead in the country.
"Over the past 4 years Ten Sports has built up a significant leadership position in the sports channel space in Pakistan. Bringing all of our operations under one roof in Tower Sports was a logical step in order to serve our clients better and take our business to the next level" commented Taj TV/ Ten Sports CEO Chris McDonald.
Tower Sports operates two full service offices (Lahore and Karachi), which offer tailor made advertising opportunities to its roster of clients and develop local programming initiatives. This is in addition to the sale of Ten Sports to cable operators, which Tower Sports has handled since the middle of last year. The operations are headed by Faraz Ansari, who was previously head of ad sales for Pakistan general entertainment channel TV One, adds the release.