Taboola and SportsKeeda forge an exclusive two-year content partnership

Taboola and SportsKeeda forge an exclusive two-year content partnership

This collaboration to boost engagement, reach, and monetization via premium content


Mumbai: Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a two-year partnership with Sportskeeda, a prominent, global sports content platform. This collaboration is set to elevate user engagement, expand audience reach, and unlock monetization possibilities by delivering premium, high-quality content recommendations to Sportskeeda's readers.

Sportskeeda, a well-known sports content platform, is a ‘Great Place to Work’ certified organisation and holds an impressive global rank of 8 on Similar Web, demonstrating its substantial and highly engaged audience. Through this strategic partnership, Sportskeeda aims to maximize revenue by enhancing audience engagement and providing its readers with tailored and relevant content recommendations.

Under the exclusive agreement, Taboola will provide recommendations to Sportskeeda on Desktop, Mobile, and Accelerated Mobile (AMP) pages, along with integrated video capabilities. This offering will be live on all international traffic, covering prominent regions such as the US, UK, Canada, and Australia.

Sportskeeda CEO Ajay Pratap Singh expressed his enthusiasm for the partnership, and said, “We are thrilled to collaborate with Taboola to offer our readers a seamless and engaging content experience. Taboola's reputation for superior performance and emphasis on delivering high-quality content perfectly align with our goals, making this partnership truly exciting for us.”

Taboola CEO Adam Singolda said, “We are excited to partner with Sportskeeda, a widely respected and highly visited sports publisher all around the world. As their global footprint grows, we continue to provide the foundation on which they can deliver more personalized content recommendations to Sportskeeda readers, driving continuous engagement and returning audiences. Together, we will drive innovation, elevate reader engagement, unlock new avenues for revenue growth and more.”

Taboola’s journey towards building new technologies helps various platforms from all domains to drive reader engagement and stimulate consumers’ interest by discovering the content of their choice.

Learn more about Taboola’s recommendation platform and services here.