MUMBAI: The rumour has been doing the rounds for a while now. The much anticipated move of Star India's senior vice president ad sales Joy Chakraborthy has finally happened.

Confirming the development to Indiantelevision.com, Zee Telefilms CEO Pradeep Guha said that Chakraborthy has been appointed as the executive vice president network sales.

 
 
Commenting on the appointment Guha says, " Joy has a great track record with Star and I have known him personally from his TOI days."

He further adds that Zee is in the process of consolidating its sales and marketing division as that is an area which needs to be worked upon. A lot more is expected to happen at the Zee stable, although Guha remained tight lipped about it.

 
 
Chakraborthy will be taking office on 9 March and will report to Guha. Chakraborthy's last day at Star is 7 March. Says Chakraborthy, " Star has been a very rewarding experience. But, I guess after six years one has to move on. The task at Zee is very challenging as I will be overlooking ad sales for the entire network. Also Pradeep Guha is an old friend and a great leader."

 
 
Chakraborthy has been with Star for six years and his last portfolio was handling ad sales for Star Gold and Star One. Prior to that, he was with the Times Of India for six years.