'Sohrabji's Tips '

If the agency has great volume of business, it can give clients the lowest rates,
If the agency is strong in research, it will bring insightful thinking and therefore won't end up wasting your money in buying cheap stuff, which is not effective because they will buy the right stuff,
Planning is important too, because you can do great research but if you can't convert it into a great plan or strategic thinking, then there's no point in the research,
There's total communication which is when one looks beyond TV and understands the consumer in his/her totality,
Good servicing can really be an agency's big strength. Everyone services their clients but the quality of service they provide, the kind of people, enthusiasm and the attitude of always being present for the clients' every need is what makes a lot of difference.

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