MUMBAI: SifyMax.in, the broadband content site from Sify Ltd, has entered in a partnership with Sony Entertainment Television for hosting previous episodes of Fame Gurukul, live chats with the contestants, as well as exclusive 'behind the scenes' videos of the Gurukul. These will be available on SifyMax.in.
SifyMax.in will provide viewers with unprecedented behind the scenes videos and complete updates on all the contestants at Fame Gurukul. The updates will be hosted thrice a day -- morning, evening and night, enabling viewers to catch up with their favourite contestants at leisure, stated an official release.
Apart from being the official partners for the website and broadband content, a huge range of Fame Gurukul merchandise will be exclusively sold at the Sify Mall on Sify.com.
Fame Gurukul, on air from 1 July, is a daily reality Show about 12 talented singers who give up everything to enter the coveted music academy. The show captures their arduous journey to becoming the nation's biggest singing sensations.
Speaking on Fame Gurukul's association with SifyMax, SET EVP and business head Tarun Katial said, "Sony Entertainment Television is delighted to partner with Sify for our daily reality drama -- Fame Gurukul. We are sure that Sify's extensive distribution of 2500 iWays cyber cafes across India will especially help us reach viewers and build extreme interactivity into the show. With this first of its kind marketing innovation, viewers can get a sneak peek into all the behind the scenes drama and excitement of Fame Gurukul, exclusively on SifyMax.in."
Commenting on this initiative, Sify Ltd head Consumer Channels Ajay Nambiar said, "SifyMax.in is India's first broadband portal and the partnership with Sony Entertainment for Fame Gurukul is a first for the entertainment industry. Besides catching up on episodes they've missed, viewers can also interact with their favourite contestants through video messages or a live chat! The magic of broadband comes alive with the SifyMax-Fame Gurukul partnership."
