MUMBAI: SapientNitro, part of integrated marketing company Sapient, today named Shubhradeep Guha as its India country manager.

Guha will be involved in leading SapientNitro’s marketing services business in India and will report to Global marketing services lead Bob Van Beber.

He is also the global capability lead at SapientNitro and replaces Ramswaroop Gopalan, who moves on from the firm to pursue personal endeavours.

In his new role, Guha will focus on building capabilities across the marketing and digital space as well as engage with key global and Indian brands. Alongside his duties as country manager, Guha will retain his current responsibilities and continue to be a part of SapientNitro’s European and Asian leadership teams.

Sapient India managing director Rajdeep Endow said, “Clients in India are increasingly looking at business partners to provide best-fit solutions to create outstanding customer experiences. Shubhra with his deep capabilities and experience in communications and commerce across multiple channels is best positioned to help them with this.”

Guha said, “I firmly believe that in the current context of mobile web usage leapfrogging fixed-line, PC and TV penetration in India all (even digital) agencies have a shelf life, and I have been working closely with our clients and global teams to realise the model for a new breed of agency at SapientNitro.”