Mumbai: Homegrown department store chain, owned by the K Raheja Corp, Shoppers Stop has brought on board Shwetal Basu as customer care associate and chief of marketing and communication with effect from 28 October, to lead its marketing mandate.

Shwetal has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand’s vision, said the company.

“We are delighted to welcome Shwetal. Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organisation. We feel we have found the right fit to lead the marketing organisation," stated managing director and CEO Venugopal G Nair.

In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others.

“I am excited to be a part of Shoppers Stop’s incredible journey. It is one of the leading retail brands in the country that has evolved meticulously with the changing consumer dynamics and environment," said Basu. "I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal.”